Enrollment Management - Theory and Practice

Course Number:
EPS 640

Credits:
3

Professosr:

Scott Ingold, Ph.D.
Paul M. Orehovec, M.E.

Price:
$3,100 for individual course
$12,400 for the certificate package

Course Overview:

This course is designed for college and university professionals and for those considering a career in recruitment, financial assistance, student services, or administrative positions in higher education. The focus will be on recruiting, marketing communications, marketing research, student retention, strategic enrollment management, strategic planning and the best practices to create an effective team-based and integrated enrollment management program. Students will be exposed to theoretical models in order to complete a number of case studies. They will also produce three article reviews. The goal is to enable the students to design their own model to develop effective enrollment management strategies and policies.